Dinevore is a new ranking and recommendation site for restaurants with added social networking features. The website has reviews for each restaurant from top critics and also allows users to build a profile, create recommendation maps and add to a restaurant’s page if they have eaten there or plan to. While Dinevore has not explained its ranking process for restaurants on its site, Eater feels that the ‘Dinescore’ may be based on a percentage of positive or negative reviews and whether users “agree” or “disagree” with the reviews left by critics.
Fundamental to solving brand problems like these is cracking how and in what way you are going to make the brand relevant to the audience's lives. I'd say this is about ensuring the brand cares about something that real people care about. That it has both position on something important to people (regular readers will note that this is a recurring theme at adilterate) and a product promise that gives the brand credibility in holding this point of view.
Management accountingbusiness strategy: Jerome Payne focuses on Nike, the world's biggest sportswear manufacturer, to demonstrate some common business strategy models - page 2
Management accountingbusiness strategy: Jerome Payne focuses on Nike, the world's biggest sportswear manufacturer, to demonstrate some common business strategy models - page 2
Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting.
Social commerce is a two-sided coin – helping people buy where they connect, and connect where they buy – and Amazon looks like it wants its logo printed on both sides of the coin. By deploying Facebook-powered recommendations on its site, Amazon is making the e-commerce experience more personal and social.
Daartoe heeft het gelukkige bureau gekozen om het communicatiethema van, 'U bent vlugger gepensioneerd dan u denkt', te vertalen op een positieve manier. Happiness deed dit door in te spelen op het collectieve geheugen van de Belg en dit met het overbekende Belgische symbool: Sandra Kim, de winnares van het Eurovisie Songfestival in 1986. Concept: op identieke wijze de videoclip van de wereldhit 'J'aime la vie' hermaken. De clip werd met dezelfde decors opgenomen en de figuranten werden in dezelfde kledij gehesen als ten tijde van de originele clip. Resultaat: een videoclip van ongeveer drie minuten die tegelijkertijd de originele clip als de herwerking toont. De clip is integraal te bekijken op de micro-site allesoveruwpensioen.be. Daarnaast werd een televisiespot gemaakt, die samengesteld is met stukjes uit de clip. Die zal vanaf 15 augustus getoond worden op de verschillende televisiezenders en leidt de bezoekers naar de site, net zoals een bannering luik dat doet.