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del.icio.us/domat33f
You see... I've been thinking a lot about needs of late and how we as consumers find balance between what we need, and what we want. In my mind I create a flat line. On the far left end of the line you have rational thought, on the opposite right, emotional. This imaginary line rules every decision anyone makes, the only difference are the variables (money, responsibility, morality, and and infinite amount more) that shift your slider along that line before you ultimately settle on a decision.